First4Lawyers has launched its latest multi-million pound TV advertising campaign, featuring a new central character and highlighting why it only works with the best Personal Injury and Medical Negligence solicitors.
Led by a BAFTA-nominated Los Angeles-based director, 1,456 combined man hours were put in to produce 6.5 hours of footage for the creative new campaign. The pre-production process saw 520 hours, while 616 were worked by 28 people on the set over two days of filming.
First4Lawyers’ Personal Injury activity is seen more than 48 million times a month, while its Medical Negligence activity is seen and heard over 26 million times a month.
The marketing collective is currently one of only three legal brands in the UK that have a dedicated Medical Negligence TV advert, running an average of 2,100 times per month.
A complete advertising plan
First4Lawyers sees 41 million views per month of its Personal Injury and Medical Negligence TV advertising, while 4.6 million listeners hear its radio advertising across 65 radio stations in the UK.
A further 2.4 million readers see the collective’s newspaper advertising and 100,000 people see its online marketing activity per month, while 200,000 people see the brand on social media.
First4Lawyers’ website also sees visits from one in three people who click when searching the term ‘Medical Negligence’ on Google. The collective has runs over 11,300 variations of Personal Injury PPC adverts across almost 45,000 keywords and search phrases. These adverts are seen more than twice as often as the collective’s nearest competitor’s.
Medical Negligence PPC adverts are similarly effective for First4Lawyers. It runs 2,800 variations of PPC adverts running across almost 13,000 keywords. The adverts are seen almost three times as often as those of the firm’s nearest competitor.
Organic search is another successful marketing strategy for First4Lawyers. The firm ranks organically for more than 7,500 search terms – a 76% increase over the last six months. Organic visibility has increased 44%, the second highest growth registered in the sector.
First4Lawyers membership
For the cost of one month’s membership of the First4Lawyers Personal Injury panel, you could alternatively afford less than three adverts on ITV2 per day, six full page adverts in the Manchester Evening News or 7.5 days advertising at the top spot on Google for the term ‘No Win No Fee’. And you would be responsible for all the leg work.
Meanwhile, for the cost of one month’s Medical Negligence panel membership, you could purchase 1.5 adverts per day on ITV2, three full page Manchester Evening News adverts or just four days and 1.5 hours advertising at the top spot on Google for the single term ‘Medical Negligence’.
First4Lawyers’ Personal Injury panel members can enjoy 22-27 claims per month, with an average conversion rate of 69%. Medical Negligence panel members receive between 20-24 claims per month, converting an average of 22% into live cases.
Join the First4Lawyers panel
If your firm’s marketing could use a boost, First4Lawyers is ready to help. By joining the panel, you’ll maximise your marketing budget and enjoy consistent results.
Join the UK’s most seen legal marketing brand as it launches a brand new awareness-raising campaign and see a measurable return on your investment.
