Website development
Adapting websites for mobile devices
As the number of people who own smartphones and tablets rises astronomically, law firms should be thinking about implementing a mobile site, creating an app or at least ensuring that their web site is responsive. If they do not, they risk frustrating users and losing valuable business. Recent studies have shown that more and more […]
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Are your online efforts working?
For law firms, word of mouth continues to be the principle generator of work. Firms historically tried to leverage its power using “thought leadership” marketing, through “offline content” such as newsletters, white papers and articles. Today, however, this is no longer enough. Target audiences have moved online, expanding the reach of word of mouth to […]
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The web is (only) 20 years’ old
On 30 April 1993 CERN published a statement that made World Wide Web (“W3”, or simply “the Web”) technology available on a royalty-free basis. By making the software required to run a web server freely available, along with a basic browser and a library of code, the web was allowed to flourish. British physicist Tim […]
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Responsive web design
(with Chloe Dennis) How many types of device might you view a website on during the course of your week? We are becoming used to accessing the internet anytime and anywhere on whatever device we have to hand. Our choice of device at any time depends on personal preferences, availability and the ability to use […]
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Website terms – longer than Hamlet
The iPad is clean, beautiful, simple. So intuitive that there’s no book of instructions. It’s everything that Apple stands for. It’s the embodiment of Steve Jobs’ fierce belief that Apple products should uncompromisingly give the most perfect user experience possible. Even the packaging it comes in is a feat of design. Even the website ”¦ […]
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The benefits of providing free online content
Staying up-to-date with the latest legal developments has never been easier for practitioners as an increasing number of online resources are providing legal knowledge content for free. Jordans’ free online content At Jordan Publishing, following the success of our Family Law website, we have recently launched a number of other free legal knowledge websites. These […]
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Comparing website proposals
Comparing website proposals can be rather like comparing apples with pears. What questions should you ask and how do you know whether the quotes you receive are directly comparable? Designing a website requires the project management of six distinct phases: Planning the structure of the website Designing the look and feel Programming the site and […]
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Keeping your website up to date
According to a recent study by ComScore, 70 per cent of people using search engines include a location modifier, eg “solicitors in Manchester”, to find an offline business and 54 per cent of searchers use the internet rather than the phone book to find services. However, it’s not just being found on search engines that’s […]
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Keeping a specialised website up to date
In the last issue, we discussed the pros and cons of setting up specialised websites with contributions from two firms who are doing this (Bonallack & Bishop and Douglas Silas) as well as two specialists in legal marketing (Sue Bramall and David Gilroy). One of the points made in the article was that keeping specialised […]
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Family Lore Focus – a site of parts
On the internet, things are not always as they seem. A typical website is not necessarily 100 per cent hosted in one place – when you go to the site, content is likely to download to your browser from a number of sources: images from one host, videos from another host, feeds from many hosts, […]
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Fee-earner profiles on your website
What is the best way to get good fee-earners’ profiles onto your firm’s website? Most clients like learn something about their solicitor. Search engines will also lead a prospective client looking for a particular solicitor, to your website via the profile. People usually enjoy talking about their work, so it is strange that if you […]
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