Search
The importance of local search in web marketing
When was the last time you reached for phone book when you needed a hotel, a florist, or indeed a solicitor? We’re much more likely to reach for Google than the Yellow Pages, and “Local Search” is about how the internet presents geo-targeted information about your business, including location maps, customer reviews and detailed information […]
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Google Law – the beginnings
It was only a matter of time before Google turned its attention to the law – and we now have Legal Opinions on Google Scholar which opens up access to full text legal opinions from US federal and state district, appellate and supreme courts and via a Cited By feature links to other cases and […]
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Search engine optimisation – a holistic approach
Most users don’t look past the first two or three pages of results returned by a search engine, so understanding and implementing search engine optimisation (SEO) is critical. SEO is the process of improving the volume or quality of traffic to a website from search engines via natural (or “organic”) – as opposed to paid […]
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A new search engine for employment law – ELISE
To some “Elise” is a a Lotus sports car; others may think of Beethoven or the princess in the Sonic Hedgehog Playstation game. But to lawyers, at any rate to employment lawyers who are comfortable using the internet, ELISE may soon have a special meaning – the Employment Law Internet Search Engine. The idea behind […]
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Quick and easy custom search with Google
Some 18 months ago Google launched its Custom Search service (still in beta) that enables you to create a custom search engine (CSE) focussing on anything up to 2,000 specified URLs. The rationale is that, despite its undoubtedly sophisticated algorithms, even with a carefully crafted search, Google will always return results near the top that […]
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Google PageRank – what it is and why it matters
The BBC’s is 9 out of 10, Google’s is 9 out of 10, Parliament and OUT-Law.com are 8 out of 10, really big and important firms like Clifford Chance and Eversheds are (respectively) 7 and 6 out of 10, Delia Venables’ and Nick Holmes’ sites are both 6 out of 10, significant regional firms are […]
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