Marketing
LawyerLocator
LawyerLocator is the online version of the long established Butterworths Law Directory and Scottish Law Directory now offered by LexisNexis. The print directories are fully indexed and provide a comprehensive directory of UK solicitors, law firms and barristers in private practice, commerce, local government and public authorities. LawyerLocator was established in 2000 as an online […]
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HighStreetLawyer.com enters the market
In the last issue we covered QualitySolicitors, which is well on the way to being an established brand on the High Street. Now there is another entrant just setting up. HighStreetLawyer.com aims to be a consumer facing legal brand created by joining together a national franchised network of law firms providing branded legal services. Existing […]
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QualitySolicitors – the brand
There can be very few solicitors unaware of the arrival of the QualitySolicitors brand on the legal landscape. With strong colours, launch parties, and snazzy advertising, they have made an immediate impact on the High Street. A change of plan Last year I wrote an article about QualitySolicitors (QS) as part of a series on […]
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A solicitor’s eye view of SEO
In December 2007 I finally decided I knew enough about my chosen field to open up my own firm, Driving Defences LLP. My partner, Philip Trotter, and I, opened the door and waited for the work to flow in. I made my website as good as I could, plastered my phone number all over it […]
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Legallybetter.com – based on client ratings and reviews
Legallybetter opened for business in January 2009 to provide a quick and reliable way to compare solicitors and then find a solicitor, for private individuals and for businesses. Its unique feature is that it brings independent consumer reviews and ratings of solicitors from around the UK together in one place. These have come from unsolicited […]
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TakeLegalAdvice
TakeLegalAdvice.com was launched in March 2007 by Mark Wyatt and Mary Heaney. Mark was former publisher of The Lawyer magazine and founder/publisher of Legal Week. Mary Heaney was founding editor of Legal Week and The Lawyer and launched ground-breaking award ceremonies, directories and large scale networking forums around the world. As well as heading up […]
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The importance of local search in web marketing
When was the last time you reached for phone book when you needed a hotel, a florist, or indeed a solicitor? We’re much more likely to reach for Google than the Yellow Pages, and “Local Search” is about how the internet presents geo-targeted information about your business, including location maps, customer reviews and detailed information […]
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LawNet – stronger together
In this series on referral companies, I have so far looked at Quality Solicitors, a very new player run by a barrister for solicitors, and Contact Law, a non-solicitor run organisation which started in 2005. LawNet is very different from both of these. Started in 1989 by Simon Maddox, a visionary solicitor in Birmingham, it […]
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Contact Law – making Tesco law work
Contact Law are big players in the solicitors referral field. The company was started in 2005 by James Vintin and Dan Watkins as they felt that there was an opening for a service to help members of the public find a suitable solicitor. They were also interested in developing services to help solicitors deal with […]
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Quality Solicitors – taking on the big boys
“I would like to make it clear” said Craig Holt, barrister, founder and CEO of Quality Solicitors “that this is not just a referral company, providing leads to solicitors. It is much more than that.” Right. So what is it then? It all started when Craig moved to Leicestershire and had difficulties in finding a […]
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Reputation monitoring and brand promotion
When Bing Crosby sang “You’ve got to accentuate the positive/and eliminate the negative” back in 1944, he probably wasn’t thinking about the internet and promoting business reputation. But at its simplest, those two ideas are the underlying principles behind managing your online reputation, and moreover, they’re intrinsically linked. You can either be proactive in promoting […]
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Planning an email campaign
In the last issue we looked at how to go about building up a database of email addresses, how to capture suitable contact details from existing clients and contacts, and what external email lists can be purchased. We also covered the basic rules for who you can and cannot email. In this article, we look […]
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