Marketing
Client feedback and business development
The new Outcomes Focused Regulations (OFR), increased competition in the legal services market and the changes in the way potential clients look for legal advice are all factors that should be encouraging law firms to spend some time looking at how their client feedback works and exploring how they can act on and use this […]
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Putting your message in their pocket: the future of web marketing
Catherine Bailey represents Bar Marketing Marketing is becoming ever more vital in the race to win new clients and retain existing ones. Whether you are a law firm or chambers you are seeing your marketplace evolve at an unprecedented rate. New entrants are streaming in and new ways of working are becoming standard practice. You […]
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Two ebiz topics
Should you recruit your own marketing person or use an agency? It’s hard enough being a modern lawyer without having to qualify in marketing and get to grips with the latest selling fad. Your marketing efforts will benefit from some professional input to speed things along avoiding the pain and expense (and embarrassment) of a […]
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Promoting your chambers
Spending money on promotion for your chambers is often seen as a massive punt, a huge risk, a pure gamble. But it needn’t be that way. It’s all about measuring your return on investment, and understanding that for success to be had, the investments needs to be planned, budgeted for and delivered via integrated marketing […]
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Two ebiz topics
The increasing importance of video on law firm websites Two minutes, yes, just two minutes, that’s all the average visitor to a law firm’s website spends looking around the site. On average they look at between three and four pages per visit ”¦ that’s it! These numbers come from the 2011 benchmark that my firm, […]
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The case for offering free legal advice
In the last issue, Shireen Smith of Azrights Solicitors explained why she thinks that giving free legal advice to attract clients is a bad idea. She thinks that lawyers who do this are letting themselves be taken advantage of and that they should not give away their “treasure trove” for free. However, Shireen is an […]
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QualitySolicitors – how is it going?
Delia Venables talks to Craig Holt Delia: How many firms are there now in the Quality group? (You do not keep a list of these on your site at qualitysolicitors.com). And what number are you aiming for? Craig: We’re currently up to about 110 QS firms, which equates to around 220 “branches” across England & […]
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Two ebiz topics
With Gavin Ward The personal injury referral fee ban The government is seeking to ban the payment of referral fees in personal injury cases. The reasons include the ever-higher costs being charged by insurance companies, encouragement of a compensation culture in the UK and fostering of an industry pursuing claimants for profit. Given the potentially […]
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Law reports on YouTube – Scotland leads the way
The Scottish Council of Law Reporting (SCLR) is the publisher of the “official” law reports for Scotland; these are known generically as Session Cases. It also includes reports of Scottish cases heard in the UK Supreme Court, the Privy Council and the House of Lords. Session Cases have been published in one form or another […]
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I-COM: Law firm marketing in the age of Google
Mike Blackburn represents I-COM The fundamentals never change – only the way in which they are delivered There was a time when getting business for your law firm was all about pressing the flesh – the old adage of “It’s not what you know, It’s who you know” being very true; the market was a […]
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Are brands (for services) dead?
I will declare an interest here: I have not only worked for and with law firms for the last two decades, I am currently researching in brand equity and have spent a lot of my free time reading around the area in the last year. The legal profession is awash with talk about brands and […]
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Connect2Law – referral with a difference
Basic Information from Paul Coombes, of Pannone LLP The Connect2Law network for law firms was established in 2001 by Pannone LLP. There is no cost to membership and the primary benefit was to offer member firms the ability to service their clients in areas of law they didn’t undertake themselves by referring them to Pannone. […]
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