Marketing
Five free (or low cost) digital marketing tools
There are so many excellent tools for different purposes that I think I need to start with two pieces of rather generic advice. Firstly, your time is expensive and limited; so fast, easy things are generally better value than less slick free ones. Secondly, where a product has a free version and a paid-for version, […]
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The 5 best free digital marketing tools
Digital marketing plays a major role in marketing today alongside traditional methods. Unlike traditional channels, digital marketing allows marketers to target and track campaign successes with accuracy. After all, how can you truly know how many readers have seen your advert in a printed trade publication or how many recipients have opened your postal mailshot? […]
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Bidding on competitors’ trade marks in AdWords
Should you bid on a competitor’s trade mark in AdWords? This is a simple question, but not one that has a simple answer. The High Court ruled in 2013 that you should not, as doing so would amount to a trade mark infringement. The case before the court involved Marks & Spencer and Interflora. M&S […]
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Generating business online: are you contented?
What do you need do to generate more profitable business through your firm’s website? In terms of generating business online, content is no longer king, it’s the kingdom. While the other online marketing activities that your in-house marketing team should be carrying out on an ongoing basis remain important (keeping your social profiles alive, electronic […]
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Legal marketing: strategies for online success
Today most consumers go online to find legal help. So naturally, a firm’s website is now at the heart of most legal marketing strategies. FindLaw UK, a legal solution from Thomson Reuters, take this opportunity to share some key strategies for online success. What’s at the heart of your marketing? While online marketing is about […]
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Are blogs any use to law firms?
I have recently spent some time looking at the blogs on law firm websites. I looked at more than 1,000 blog postings on more than 100 websites. They all had one thing in common: zero visible engagement. Not a single one had had a comment added to it. I think there are a lot of […]
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Long tail SEO for law firms
As reliance on the internet becomes ever more prevalent and Google is considered to be more of an authority on all matters than ever before, reaching the upper echelons of search engine rankings is of paramount importance to legal firms. The competition is high but the attractive Google real estate is extremely limited so implementing […]
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Getting local in search
The internet may be global, but for many firms of solicitors their most desirable customers are right on the doorstep in the local area and their potential customers are using the internet to find a local legal services provider. Google reports that more than 20 per cent of all searches have local intention, 92 per […]
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Legal Web Watch December 2013
Legal Web Watch is a new email service which complements the Internet Newsletter for Lawyers. The below issue was published 15 December. Legal Web Watch is sent to subscribers to the Internet Newsletter for Lawyers, purchasers of our Legal Web CPD courses and some others on our lists we have had contact with in the […]
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Event planning – for both real and virtual events
Events are a great source of fresh new leads. They provide true permission-based marketing, bringing potential buyers directly to you. The type of event, however, varies significantly. For example, you may be inviting accountants to talk about tax legislation changes or targeting estate agencies to advise on conveyancing law changes. Alternatively, you may have secured […]
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Direct Access barristers – getting clients online
Direct access is currently having a powerful impact for Chambers and their Direct Access barristers and teams; it is creating opportunities for chambers to forge new initiatives and collaborate with other professional groups, businesses and individuals at a time of rapid change in the legal services environment. Indeed, for many chambers it is the largest […]
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Pay per click – how to use it effectively
The legal landscape is changing rapidly as a result of the Jackson Reforms ban on referral fees and the introduction of alternative business structures. With the large aggregators facing an uncertain future, many firms are increasingly looking to bring lead generation in house using pay per click (PPC) marketing platforms especially Google Adwords. PPC offers […]
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