Advertising
Facebook as a marketing platform for lawyers
Facebook is the grandaddy of social media. Founded in 2004, it is by no means the oldest service, but by a huge margin it is the largest, boasting in excess of two billion users worldwide. Although it is used primarily for personal networking purposes, documenting the lives and thoughts of its users to help them […]
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Changes to AdWords
In February of this year Google made a substantial change to the way it inserts some advertisements into the search results when searching from a desktop computer. The advertisements on the right hand side of the screen, known as the “rail”, have all been removed. And Google now serves up to four text ads above […]
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The ad blocking debate
Much of the free content we enjoy on the web is supported by the advertising publishers sell on those pages. Until recently we have readily accepted this bargain. However, as advertising methods have become ever more distracting and intrusive, users have in increasing numbers taken to installing ad blockers to mitigate the effects: they facilitate […]
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Is ad blocking unfair?
This article first appeared in Legal Web Watch October 2015. Legal Web Watch is a free monthly email service which complements the Internet Newsletter for Lawyers. To receive Legal Web Watch regularly sign up here. Ad blocking has been much discussed recently, particularly since Apple allowed apps with ad blocking capabilities to operate with Safari […]
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Bidding on competitors’ trade marks in AdWords
Should you bid on a competitor’s trade mark in AdWords? This is a simple question, but not one that has a simple answer. The High Court ruled in 2013 that you should not, as doing so would amount to a trade mark infringement. The case before the court involved Marks & Spencer and Interflora. M&S […]
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Pay per click – how to use it effectively
The legal landscape is changing rapidly as a result of the Jackson Reforms ban on referral fees and the introduction of alternative business structures. With the large aggregators facing an uncertain future, many firms are increasingly looking to bring lead generation in house using pay per click (PPC) marketing platforms especially Google Adwords. PPC offers […]
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Pay per click advertising
A successful internet marketing strategy isn’t simply a matter of getting visitors to your website. As Tom Barnes explained in the last issue, web visitors aren’t enough; successful marketing is all about ensuring visitors become clients. There is a wide range of online customer acquisition techniques: search engine optimisation, pay per click advertising, referrals from […]
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