Law firm websites
Design your website as a marketing tool
Most law firms recognised many years ago that the internet was taking over from traditional marketing channels such as Yellow Pages as the dominant method by which clients find lawyers. They now have a website but very few of these sites bring in a substantial number of new enquiries. The reason for this is that […]
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Legal Web Watch December 2013
Legal Web Watch is a new email service which complements the Internet Newsletter for Lawyers. The below issue was published 15 December. Legal Web Watch is sent to subscribers to the Internet Newsletter for Lawyers, purchasers of our Legal Web CPD courses and some others on our lists we have had contact with in the […]
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Are your online efforts working?
For law firms, word of mouth continues to be the principle generator of work. Firms historically tried to leverage its power using “thought leadership” marketing, through “offline content” such as newsletters, white papers and articles. Today, however, this is no longer enough. Target audiences have moved online, expanding the reach of word of mouth to […]
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News v blogs – which is best?
Keeping the content on your website up to date is essential if you wish to be ranked well by Google. Not only does material need to be fresh, but it needs to be original. Whether you do this via a news section or a blog depends on your communications strategy, internal resources and the commitment […]
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An online solicitor in Scotland
As a one man band in the Far North of Scotland, I run a fairly standard Scottish county town solicitors office. Over the years, with areas of law becoming increasingly complicated and with the risks involved in being anything but well versed in what you practice, my practice has condensed down to estate agency and […]
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Conscious Guide to the EU Directive on use of Cookies
A summary of the issues and what it all means for your website Andrew Gray represents Conscious Solutions New rules about the use of cookies came into effect in the UK on 26 May 2011. Many people have asked what impact the new rules will have on Users of their websites and what they need […]
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A sole practitioner in the internet age
I have been fascinated by the internet ever since I discovered, on buying my first computer when setting up as a sole practitioner in 1994, that there was this thing called the internet, where computers could talk to each other through telephone lines. I truly believe that it will bring in changes of the same […]
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Specialised websites
Most specialised websites relate to a particular work area, usually with a work-related domain name. Instead of a firm trying to cover all its work areas in one website, the task is split up into a number of separate sites with each concentrating on one legal area. I have collected all the firms with specialised […]
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Digital photograph rights
Typically solicitors need photographs in the following circumstances: Individual portraits for use with profiles in pitches and on web sites Team shots – for web sites, brochures or PR purposes Environment/concept shots for marketing collateral. In the years before digital photography, I can recall the tedium of inspecting (sometimes) hundreds of small proofs on a […]
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Converting browsers to business
We all know that people who come to your website are impatient and want information straight away. If you don’t get their attention fast, or the information they want quickly, they go looking elsewhere. There are plenty of other options to be explored on the web, whatever you are looking for. But there’s more to […]
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Inksters innovations
Inksters is based in Glasgow but carries out legal work throughout Scotland and in particular in Shetland where I come from. I am a sole practitioner with an associate, a trainee solicitor (with another about to join us) and three support staff. Although a small practice, we have embraced web-based technology with enthusiasm. The Telegraph […]
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Enhancing profile with a free information service
Solnick LLP, based in Chiswick, West London was founded in 1984 and has seven fee earners. We have established ourselves as a large law firm in a miniature package, often punching above our weight. In the late 1990s we developed a speciality in employment law and now have a team of three dedicated employment lawyers, […]
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