Digital marketing
Digital marketing during a downturn
The dreaded Covid-19 is causing panic, and as digital marketers, we may be facing leaner times as our businesses are putting a laser focus on profitability, and ensuring every cost gives the great return on investment. Businesses are looking more carefully at budgets, making sure we can squeeze every penny of profit out of our […]
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Why content marketing is crucial to your digital strategy
Content marketing is crucial for any business, regardless of the industry you operate in. However, marketers can often fail to appreciate its value, especially if they’ve created content that’s failed in the past (and trust me, there are many content marketing mistakes you can make). Perhaps what marketers don’t realise, however, is that when great […]
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Re-consenting to marketing under GDPR?
One of the questions we’ve most commonly been asked in recent months is “does the GDPR mean we have to get fresh consents from our entire marketing database?” In many (indeed, perhaps most) cases, the answer is “no” – though the explanation for this is not all that straightforward, and so the confusion here is […]
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When and how to use 301 redirects
301 redirects are a way of ensuring online traffic gets sent to the most up-to-date version of a URL. For example, if you delete a page on a website and your customers try to access that page and it’s no longer there, they get an error message, which isn’t a great user experience, right? So, […]
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Crosselerator™ – solving the cross-referral problem
This article is about a new product created by my firm called Crosselerator™ which I immodestly believe is likely to be one of the most profitable pieces of software for users that they’ll ever own. It was producing enquiries for us almost as soon as we started using it, and as I write this (Jan […]
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Competitive advertising on the internet
The competitive nature of pay per click advertising opens one potentially lucrative avenue to advertisers: bidding on your competitors’ keywords. Is it worth doing? Let’s explore the options. You will commonly see advertisers bidding on competitor’s keywords. In the example above, we can see four advertisements for a search for the well-known drains clearing company […]
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Digital marketing services for lawyers
A good website with lots of useful information is no longer enough; the site has to be “marketed”. Over the last 10 or 15 years, a large number of digital marketing companies have sprung up, typically offering to design and implement an impressive website and provide it with the key factors which will encourage the […]
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8 analytics tips for success online
“War is 90 per cent information” – Napoleon Bonaparte With the legal sector continuing to go through a period of unprecedented change, law firms are increasingly looking for ways to gain a competitive advantage over their rivals. Law firm decision makers throughout the country will be busy developing and implementing business plans, setting objectives, goals […]
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