Author: Joe Reevy
Joe Reevy is the Managing Director of Words4Business and LegalRSS, which combines automated CRM and content delivery across all web channels with a steady stream of firm-client-targeted legal news content delivered by rss, atom, xml or javascript direct to subscribing websites.
Crosselerator™ – solving the cross-referral problem
This article is about a new product created by my firm called Crosselerator™ which I immodestly believe is likely to be one of the most profitable pieces of software for users that they’ll ever own. It was producing enquiries for us almost as soon as we started using it, and as I write this (Jan […]
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Five free (or low cost) digital marketing tools
There are so many excellent tools for different purposes that I think I need to start with two pieces of rather generic advice. Firstly, your time is expensive and limited; so fast, easy things are generally better value than less slick free ones. Secondly, where a product has a free version and a paid-for version, […]
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The internet, useless data and networking
As an accountant who has spent almost his whole career building businesses – mainly start-ups – I really value good data, especially those predictive of future outcomes. I have been active in building web-based businesses – businesses that “live” on the web, not just “use” the web – so they have to succeed on the […]
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Are blogs any use to law firms?
I have recently spent some time looking at the blogs on law firm websites. I looked at more than 1,000 blog postings on more than 100 websites. They all had one thing in common: zero visible engagement. Not a single one had had a comment added to it. I think there are a lot of […]
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Are brands (for services) dead?
I will declare an interest here: I have not only worked for and with law firms for the last two decades, I am currently researching in brand equity and have spent a lot of my free time reading around the area in the last year. The legal profession is awash with talk about brands and […]
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A new way of using RSS
RSS (Really Simple Syndication) feeds have always been considered to be a simple way to deliver changing content to websites. The benefit for firms is that the site stays “fresh” leading to more page views, longer visitor sessions and (it is hoped, in the case of law firms), impressed site visitors who decide to form […]
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Words fit for purpose
The question of the fitness for purpose of words is especially important in the communications of professional firms. In this article, I will be outlining how to make sure the words you use are fit for purpose. The first question to ask is, “What exactly are we trying to achieve?” Being clear about that is […]
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