Author: David Gilroy
David Gilroy is Sales and Marketing Director for Conscious Solutions and is one of the founders of the company. He has personally worked with over 250 law firms on their digital marketing strategies including social media, SEO, PPC and CRM.
Legal services market – who are you afraid of?
I first wrote on this subject for the Newsletter in early 2013. My views have changed quite a lot in the four years since then. I believe we’ve seen that big is not always better, that well run, customer-focused, local law firms can survive and that trying to roll up 200 separate law firms under […]
Read More
Legal service providers – who are you afraid of?
We have certainly seen the development of some big bad wolves in 2012. Perhaps “afraid” isn’t the right word, but who are the threats? Of the new breed of legal services providers, who should law firms be paying attention to? In this article I offer some views on several wolves who are definitely worth watching. […]
Read More
Two ebiz topics
The increasing importance of video on law firm websites Two minutes, yes, just two minutes, that’s all the average visitor to a law firm’s website spends looking around the site. On average they look at between three and four pages per visit ”¦ that’s it! These numbers come from the 2011 benchmark that my firm, […]
Read More
Guide to SEO for law firms
This article is intended as a step-by-step guide to optimising your website from a Search Engine Optimisation point of view (SEO) – in other words, how to be “found” by the major search engines and given a good position in the results page. Let’s suppose that your law firm has offices in Swindon, Wiltshire and […]
Read More
Out of the box intranets: Intranet DASHBOARD
It’s the classic IT “build or buy” decision when it comes to deciding on a law firm’s approach to an intranet. What on the surface would appear to be the “safe” route is to go with Microsoft SharePoint. But that’s a bit like saying “no-one ever got fired for buying IBM” a couple of decades […]
Read More
Google PageRank – what it is and why it matters
The BBC’s is 9 out of 10, Google’s is 9 out of 10, Parliament and OUT-Law.com are 8 out of 10, really big and important firms like Clifford Chance and Eversheds are (respectively) 7 and 6 out of 10, Delia Venables’ and Nick Holmes’ sites are both 6 out of 10, significant regional firms are […]
Read More