Year: 2008
Pay per click advertising
A successful internet marketing strategy isn’t simply a matter of getting visitors to your website. As Tom Barnes explained in the last issue, web visitors aren’t enough; successful marketing is all about ensuring visitors become clients. There is a wide range of online customer acquisition techniques: search engine optimisation, pay per click advertising, referrals from […]
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Mining the value of law firm publications
There are thousands of law firms in the world and many differences between them. However, there is something that unites them all ”” publications and client updates. These publications market a firm’s expertise and knowledge to clients and potential clients. In pre-internet days, these were all hardcopy publications but the internet has changed all this. […]
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Navigating the Web 2.0 safe harbour
One of the key elements of Web 2.0 is that content is created by the users and not the service provider (hence, “user-generated content” or “UGC”). This presents the risk that a service provider could be liable for content which it hosts but did not create. Liability could be for infringement of intellectual property, defamation […]
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Justis extend Irish reports
Justis are exclusively extending their coverage of the Irish Reports on Justis by 81 years, all the way back to 1838. They also become the first publisher in Ireland to offer the authoritative case reports as printable PDFs replicating original pagination. Sinéad Nà Chúlacháin, Editor of the Irish Reports at the Incorporated Council of Law […]
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Lextranet – an intranet for a law firm
Less than five years from starting Ingrams Solicitors in 2001, and having expanded to nearly 70 staff across three offices in York, Hull and Harrogate, we discovered we had a communication problem. This surprised us, as we had achieved Investors in People recognition and thought we had established good channels of communication between partners and […]
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Getting it wrong with Web 2.0
Businesses have been using social media (Web 2.0 services) such as blogs, podcasts, virtual worlds and professional networking sites for quite some years as part of their marketing and communications efforts. No business has been able to ignore the implications of these new forms of expression and interaction; just because you’re not writing or talking […]
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Alternative legal services
How will legal services be “delivered” in future years? We start here a two-part series (to be continued in the next issue) looking at the delivery methods used by some of the key online providers and find out how they are planning to develop their services. We start with an article by Jamie Ross of […]
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Why email newsletters?
As marketing becomes increasingly important for law firms, various advertising methods are being employed in an attempt to attract new prospective clients – including a plethora of search engine optimisation (SEO) and pay per click (PPC) campaigns. However, the vast majority of business for most law firms comes from its existing client base. It is […]
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Getting the best from RSS
The following statement is painfully obvious, but it has to be said: the internet is a crucial legal resource. Whilst the legal information equivalent of “video killed the radio star” hasn’t occurred, reports on the most important legal developments can often be online weeks, even months, before the legal journals and law reports publish details. […]
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Clicks are not enough
You might think that search engine marketing (SEM) is just about driving traffic to your website and that successful SEM is about driving the right traffic to your website. Indeed, that is the immediate goal of a search campaign, but this goal doesn’t deliver any value in its own right; if people leave without generating […]
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A new search engine for employment law – ELISE
To some “Elise” is a a Lotus sports car; others may think of Beethoven or the princess in the Sonic Hedgehog Playstation game. But to lawyers, at any rate to employment lawyers who are comfortable using the internet, ELISE may soon have a special meaning – the Employment Law Internet Search Engine. The idea behind […]
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Software as a Service for barristers
The concept of providing computing as a “utility” has started to gain momentum over the last couple of years. Many terms have emerged to describe what is essentially the same thing: SaaS (Software as a Service), ASP (Application Service Provision), hosted services and on-demand computing are just some of them. For the purposes of this […]
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