Day: 1 September 2008

Alternative legal services: part 2

How will legal services be delivered in future? In the last issue, we started to look at the delivery methods used by some of the key online providers of legal services who are not solicitors. We heard from Jamie Ross of Lawpack, which not only sells DIY materials themselves, but also supply these materials to […]

Delia Venables

Pay per click advertising

A successful internet marketing strategy isn’t simply a matter of getting visitors to your website. As Tom Barnes explained in the last issue, web visitors aren’t enough; successful marketing is all about ensuring visitors become clients. There is a wide range of online customer acquisition techniques: search engine optimisation, pay per click advertising, referrals from […]

Susan Hallam

Mining the value of law firm publications

There are thousands of law firms in the world and many differences between them. However, there is something that unites them all ”” publications and client updates. These publications market a firm’s expertise and knowledge to clients and potential clients. In pre-internet days, these were all hardcopy publications but the internet has changed all this. […]

Scott Vine

Navigating the Web 2.0 safe harbour

One of the key elements of Web 2.0 is that content is created by the users and not the service provider (hence, “user-generated content” or “UGC”). This presents the risk that a service provider could be liable for content which it hosts but did not create. Liability could be for infringement of intellectual property, defamation […]

Nigel Miller

Justis extend Irish reports

Justis are exclusively extending their coverage of the Irish Reports on Justis by 81 years, all the way back to 1838. They also become the first publisher in Ireland to offer the authoritative case reports as printable PDFs replicating original pagination. SinÃ©ad NÃ ChÃºlachÃ¡in, Editor of the Irish Reports at the Incorporated Council of Law […]

Delia Venables

Lextranet – an intranet for a law firm

Less than five years from starting Ingrams Solicitors in 2001, and having expanded to nearly 70 staff across three offices in York, Hull and Harrogate, we discovered we had a communication problem. This surprised us, as we had achieved Investors in People recognition and thought we had established good channels of communication between partners and […]

Catherine Copp

Getting it wrong with Web 2.0

Businesses have been using social media (Web 2.0 services) such as blogs, podcasts, virtual worlds and professional networking sites for quite some years as part of their marketing and communications efforts. No business has been able to ignore the implications of these new forms of expression and interaction; just because you’re not writing or talking […]