Day: 4 July 2008
Alternative legal services
How will legal services be “delivered” in future years? We start here a two-part series (to be continued in the next issue) looking at the delivery methods used by some of the key online providers and find out how they are planning to develop their services. We start with an article by Jamie Ross of […]
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Why email newsletters?
As marketing becomes increasingly important for law firms, various advertising methods are being employed in an attempt to attract new prospective clients – including a plethora of search engine optimisation (SEO) and pay per click (PPC) campaigns. However, the vast majority of business for most law firms comes from its existing client base. It is […]
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Getting the best from RSS
The following statement is painfully obvious, but it has to be said: the internet is a crucial legal resource. Whilst the legal information equivalent of “video killed the radio star” hasn’t occurred, reports on the most important legal developments can often be online weeks, even months, before the legal journals and law reports publish details. […]
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Clicks are not enough
You might think that search engine marketing (SEM) is just about driving traffic to your website and that successful SEM is about driving the right traffic to your website. Indeed, that is the immediate goal of a search campaign, but this goal doesn’t deliver any value in its own right; if people leave without generating […]
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A new search engine for employment law – ELISE
To some “Elise” is a a Lotus sports car; others may think of Beethoven or the princess in the Sonic Hedgehog Playstation game. But to lawyers, at any rate to employment lawyers who are comfortable using the internet, ELISE may soon have a special meaning – the Employment Law Internet Search Engine. The idea behind […]
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Software as a Service for barristers
The concept of providing computing as a “utility” has started to gain momentum over the last couple of years. Many terms have emerged to describe what is essentially the same thing: SaaS (Software as a Service), ASP (Application Service Provision), hosted services and on-demand computing are just some of them. For the purposes of this […]
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The law publishers and Web 2.0
(with James Mullan) Web 2.0 has revolutionised publishing. Technologies like blogs, wikis and RSS have made the publishing process so easy that countless millions are now publishers and yet more millions are contributors. And no longer is publishing simply about broadcasting a message one to many; with the facility for users to respond and contribute, […]
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